Brand Strategy and Concept Development
Brand Platform 5V to 5P - How to make your customers your best sales persons
10 steps of 5V to 5P towards The Good Brand
10 steps of 5V to 5P towards the Good Brand
1. Vision: What is your vision? And how is it linked to the Global Goals?
2. Who: Who are you turning to? Who is the target group. And what needs do they have?
3. Why: Why should customers choose you instead of your competitors? Sales benefits as USP, ESP and SSP!
4. What: What does your company offer to solve customer needs?
5. Values: What is the company's personality and culture?
6. Promoton: The customer sees and hears the company's promises in marketing, PR and sales.
7. Place: The customer experiences the interface where they meet your brand. In the office, in your shop, on the web or with the retailers.
8. Product / service: The customer experiences your products' functionality, quality and design.
9. Price: How we choose a price that adds the right value to the product or service for the target group?
10. People: The customer meets and is in contact with the company's employees and retailers.
Time estimation for every step
We charge on an ongoing basis per hour or after quotation.
The first hour / meeting is free of charge. At project start, we invoice 10% of
Every month, we invoice worked-up time and the rest at final
delivery, unless we have agreed otherwise.
Consultation time per hour: SEK 2000 or per assignment on
1 hour inspirational lecture: SEK 10,000
Half-day workshop, 3-4 hours: SEK 20,000 kr
Full-day workshop, 6-7 hours: SEK 40,000 kr
If you book several workshops or lectures at the same time,
you get a discount! Send an E-mail and we will agree on an arrangement!
All prices excluding VAT. Payment by invoice. Apostle
communication is F-tax and VAT registered.